Table of Plenty

Client
Table of Plenty

Deliverables
— Identity Design
— Packaging
— Promotional material
— Advertising

Table of Plenty is a boutique food range established by Melbourne-based foodie and entrepreneur Kate Weiss.  Its vision is to create food products that will help families to navigate their busy lives and be able to put a decent, healthy meal on the table.

After living in the Middle East and falling in love with the spice markets there, Kate was inspired to make such products widely available in Australia. The product line feature Mueslis, Dukkahs, Spices and Muesli Breads. The products are available nationally in Coles, Woolworths, Franklins, COSTCO and other supermarkets, speciality shops and health stores. The product line is also exported to over five countries around the globe.

Atticus Design has been working with Table of Plenty in the areas of brand development, promotional collateral, and packaging design. The studio created a new identity for Table of Plenty that would reflect its core values and vision for the future: natural, delicious and healthy foods made with love and sprung from traditional recipes gathered from across the globe.

Atticus Design has designed the packaging for a number of Table of Plenty products, including its spice and muesli range. In creating these designs, Atticus aimed to create a look that not only encapsulated the Table of Plenty brand, but that could communicate to a broad demographic and stand out in the busy environment of supermarket shelves.

Atticus Design is currently working with Table of Plenty on a new snack range for kids, and a tasty breakfast product to eat on the go.